New in Town: Morrell’s BBQ at 20 Broad Cove Road, Hingham

“We consider our food ‘soul food’ because it’s made with love. We are all family working together to support Morrell's vision.”

June 27, 2021 by Gabrielle Martin

*Photos courtesy of Morrell's BBQ

Morrell’s BBQ is a family-run food truck. They say, “We consider our food ‘soul food’ because it’s made with love.”

It all began in Arizona in 2014 with Morrell himself, a master of smoking meats, who comes from a large family—in fact, the business is in his blood:  both of Morrell’s grandparents and his mother owned and operated restaurants, so he developed a love of cooking and food at an early age. Morrell decided to pursue his passion and purchased a food truck, an investment that has led him to bring his fare to friends, family, and communities in several cities and states over the past several years.

Since then, Morrell’s BBQ evolved into a restaurant and, in 2019, back again to a food truck, allowing Morrell to focus on what he loves to do most: interact with his customers—something he was not able to do when he was spending most of his time back in the kitchen.

Morrell’s BBQ also specializes in catering and events, so keep them in mind for your next get-together—after all, nothing brings people together better than good food! They say, “We've had the pleasure and privilege of catering for family, corporate, and commercial events. We are all family working together to support Morrell's vision.”

Morrell’s introduction to Hingham began by boat; last year, he and his wife Alexa were out for an afternoon on the water when he spotted our seaside settlement, stopped, and said, “I want to know what town that is.” He would later spend a day driving through town only to discover he loved the energy here. Morrell would to come back to town to visit now and again; one day, he saw the antiques and auction at 20 Broad Cove Road and struck up a conversation with the owner, Scott, who hosts antique auctions on Monday. When he learned that Morrell wanted to operate Thursdays through Saturdays (11:00am-7:00pm), Scott told Morrell he could set his truck up on the property!

Since opening on Route 3A in Hingham, business for Morrell’s BBQ has been steady. They say, “We've thoroughly enjoyed connecting with the community.”

When asked what sets them apart from other barbecue restaurants, Morrell’s wife was fast to respond, “Morrell! And I'm not just saying this because he’s my husband—you can ask anyone that meets him: Morrell is a big guy with a ginormous smile, a big personality, and a strong sense of humor, plus he loves people as much as he loves food! Morrell cooks from the soul. You can taste the time, energy, and passion that he puts into his food. He even makes his own rub and sauces!”

As for a must-try from their menu, order Mo Mo’s Sampler, an option that gives three meats and two sides because trust me, you’ll find it difficult to choose just one.

18 thoughts on “New in Town: Morrell’s BBQ at 20 Broad Cove Road, Hingham”

  1. Morrell’s BBQ is a delicious addition to the Rte. 3A food offerings (including the Hingham Lobster Pound and Beach House). The family is wonderful, his mother Barbara is a delight, and they are so hospitable. I love the fragrance that hovers around Broad Cove when Morrell is cooking. A wonderful summertime addition to the Town! I especially love the mac & cheese with the pulled pork sandwich, but have to try that sampler.

  2. We’ve especially enjoyed the pull pork sandwich with side of Cole slaw and look forward to our next visit!

  3. Morrell’s barbecue is a great addition to Hingham beach food offerings. Follow the smoke and smell the barbecue and you will come to the food truck next to Broad Cove Auction House on the bend on 3A. Lots of parking too.

    Please do Morrell’s and all those trying to find it a favor and correct the address: It is 20 Broad Cove Road (not Broad St.) which is, more importantly, Route 3A in Hingham.

  4. Be Careful?! Are you sh!tt!n me?, The only thing you have to be careful of, is not ordering everything off the menu. My son brought home a brisket sandwich, and I said , where the hell did you get this? You can’t find this kind of BBQ anywhere. I just hope they have winter hours, because if you want the real deal, authentic Q, this is the place. My father was born in Texas and is an aficionado of BBQ, We’ve had it on the regular my entire life, And I’ve had it all over the south, This is the best I have ever tasted, if you like BBQ, hands down! Well done Morrell’s, you have a gift!

  5. Hear Hear. Some of the finest BBQ I’ve had anywhere. Delicious. Run don’t walk to this place. Great people. Great food.

  6. After a great time sailing today out of the Hull Yacht Club, we made landfall just as the rain started to pummel us. I had planned a hot shower and home made spaghetti when I got home. However, I saw Morrell’s truck on the side of 3A and had to make a U-turn! The line of people standing in the rain only strengthened my resolve to get their delicious beef brisket and the baked beans made with three kinds of beans. Fresh food and friendly service is always a winning combination!


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