September 29, 2020 by Hilary Jenison
The Mad Love Music Festival is an annual event that many locals look forward to year-after-year. It is a time for families to come together to celebrate good music, great food, love and life. Like many events this year, the Mad Love Music Festival committee knew they needed to reimagine the festival this year to ensure the spirit of Mad Love could continue to play on despite the global pandemic.
“We’re excited to continue the mission of Mad Love in a new way in response to our current circumstances,” shared Founder Kathleen Jodka. “While rocking out together in-person is not an option this year, we can continue to embrace our ability as a community to work hard, be kind, have fun and spread Mad Love, always.”
The Mad Love Music Festival was established in 2015 by the Jodka family after Dave Jodka, an incredible father and musician, passed away from cancer at the age of 44. Kathleen Kiernan Jodka, originally from Hingham, lives in Scituate with their four children – Claire, Andrew, Connor and Matthew. The Festival was founded to celebrate Dave’s life and create a legacy to share his love of music and inspire future generations of musicians through great rock & roll. The Mad Love Music Festival raises funds to sponsor a scholarship for young rockers at the South Shore Conservatory.
This year, to support the organization’s mission, Mad Love is selling 2020 Mad Love Rock Boxes, essentially the festival in a literal box, to help people rock out where ever they are on October 11th, what would have been the sixth annual festival, and celebrate Mad Love in a way that is safe and meaningful to them at home.
Available in three sizes - adult, student and youth – Mad Love Rock Boxes are on sale now and each one is full of killer items and activities for every rocker in your household. Including temporary hair dye, Mad Love tattoos, gratitude rocks, Mad Love masks, specialty sunglasses, as well as gift cards from partners including Nona’s Homemade Ice Cream, Seabird Coffee in Cohasset and Board 143 in Scituate.
Adult Rock Boxes (21+) will also feature a coupon to be the first to bring home the new limited-edition Mad Love Hazy IPA from Untold Brewing. This collaboration has been a longtime coming as everyone at Untold Brewing has been longtime supporters of Kathleen Jodka and the Mad Love Music Festival.
“Before we knew her as Kathleen of Mad Love, we just knew her as Kathleen, who loved hanging in the taproom with her crew, drinking IPAs. She brings so much positivity to the community, and we figured what better way to help spread that love around than to create an IPA you can raise a glass of and cheers your own crew with,” share Liz Carr, marketing and taproom manager for Untold Brewing.
All pre-order Rock Boxes will be available for pick-up at South Shore Conservatory’s Hingham campus at One Conservatory Drive, on Sunday, October 11, 2020 between 11 am – 2 pm. The Mad Love IPA at Untold Brewing will also be available for pick-up on October 11, 2020 at Untold Brewing in Scituate.
The Rock Box pick up will be a drive-through system and will be brought to your car to maintain social distance. The drive-through experience will be a fun and safe, festival-like experience with the Dave Jodka Scholarship for Future Rocker’s band playing live music for your drive-by pleasure to show their gratitude!
Alternate arrangements can be made for local drop-off if you are not available to pick up on October 11 by ordering and emailing madlo[email protected].
"My hope is that people are inspired to take home their Rock Boxes and continue to celebrate life and spread Mad Love with those nearest them - whether that's immediate family, friends, neighbors - we all could use some extra Mad Love in our lives right now," shared Jodka.
To purchase a virtual Rock Box and support Mad Love, please visit madlovemusicfestival.org.