Derby Street Shops Announces Aerie Will Debut a New Store This Fall

Photo Courtesy of Aerie

July 25, 2022 Submitted by Derby St Shops

Derby Street Shops is thrilled to announce that Aerie, one of the fastest growing brands in the apparel industry, will debut a dedicated store at the property this fall. Aerie is committed to creating exceptional merchandise collections while positively influencing the way women see themselves and treat others. Currently located within American Eagle at Derby Street, Aerie will soon move to its own dedicated storefront offering its line of intimates, apparel, activewear and swimwear with every piece designed for comfort. The Aerie brand promotes body positivity, empowerment, and confidence.

With what launched as a pledge to forgo all retouching of campaign imagery in 2014, the brand’s powerful #AerieREAL platform continues to inspire women around the world to not only love themselves, but to help empower other women. Leading the charge behind the self-love movement, Aerie was one of the first brands to stop using models in its campaigns, rather highlighting real women who support its mission, and continues to do so today.

The new Aerie location will be highlighted by an open, welcoming front and areas to relax, take selfies or engage in fun experiences while shopping. Aerie is the place for everyone to feel comfortable.

“Having had a super successful American Eagle store at Derby Street for the better part of a decade, the company will be opening an Aerie store in the very near future, just one door away. As a brand that offers great apparel, allows women to feel confident, and fully supports diversity, inclusion and self-love, we are proud to be their partners. We are really looking forward to expanding its presence at the property this fall,” says Brian Sciera, Senior Vice President, Leasing WS Development.

Aerie at Derby Street Shops will be located next to REI (98 Derby Street, Suite 417, Hingham, MA 02043). For more information on Aerie, visit; for updates on the opening, visit and follow @derbystshops.

About Aerie
Aerie® is a lifestyle brand that offers the comfiest intimates, apparel, swim, and accessories made to wear in and out. Aerie’s sub-brand, OFFLINE by Aerie, offers activewear made for REAL life movement. #AerieREAL inspires all people to love their real selves and celebrates its community by advocating for power, positivity, and no retouching. Let the Real You ShineTM. Visit to learn more

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.