Morgan Memorial Goodwill Names New Vice President of Retail

Jasmin Mujkic

November 16, 2023 Submitted by Morgan Memorial Goodwill Industries

Morgan Memorial Goodwill Industries has named Jasmin Mujkic as Vice President of Retail. Jasmin is a retail executive with more than 15 years of business leadership experience including working in three Goodwill organizations across the country.

Jasmin joins Goodwill from LePrix, an e-commerce marketplace for luxury goods, where he was Vice President. Prior to that, Jasmin was Vice President of Retail Operations for Goodwill of Greater Washington, D.C. He has also held management positions at Goodwill of Greater East Bay in California and Goodwill of North Georgia.

“Jasmin is a great addition to our team,” said Joanne Hilferty, President and CEO of Morgan Memorial Goodwill Industries. “He has a deep knowledge of the Goodwill retail social enterprise, is a proven leader in multi-site retail management, and is committed to the training aspects of our operations. Jasmin will play a key role as we continue to grow our retail enterprise in order to increase the number of individuals and communities we serve in Massachusetts.”

A native of Croatia, Jasmin began his retail career in Europe and has a Bachelor’s degree in Business Administration from the University of Zagreb. He lives in Hingham.

Goodwill has 14 stores and 14 additional donation sites across Massachusetts that support Goodwill’s mission to help individuals with barriers to self-sufficiency to achieve independence and dignity through work. Last year, there were more than 1 million customer transactions at these stores and nearly 25 million pounds of donations were collected.

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