Derby Street Shops Announces Performance Apparel Brand, Vuori, Will Open at the Property This Summer

Courtesy of Vuori

March 23, 2023 By Derby Street Shops

Derby Street Shops announces Vuori, a performance apparel brand inspired by the active California lifestyle, will open at the property in Summer, 2023. Vuori delivers elevated, everyday essentials that blur the lines between fitness and life. Vuori at Derby Street will offer the brand’s signature line of versatile, high quality women’s and men’s performance apparel and accessories. With stores in nearly 30 cities, Vuori’s Derby Street location marks the brand’s second storefront in the Boston area and its debut on the South Shore.

Vuori was founded in 2015, first launching as a men’s brand, before expanding to include a women’s line in response to overwhelming demand from female consumers. The brand has since established itself as a frontrunner in the crowded activewear market, offering a differentiated, new perspective on performance apparel that is built to move and sweat in but styled for everyday life. Guided by their values, Vuori is a Climate Neutral Certified brand, and approaches sustainability fivefold, focused on the materials they work with, reduction of waste, offsetting 100% of their carbon footprint, social responsibility and community leadership.

Vuori at Derby Street Shops will offer the brand’s men’s and women’s performance and athletic wear. Shoppers can expect to find Vuori’s bestselling items, including shorts, joggers, hoodies, leggings, jumpsuits, and yoga accessories. Rooted in community, Vuori’s retail locations are more than places for finding great apparel and are hubs for community engagement. Vuori at Derby Street will also offer community events, fitness classes, and more.

“Vuori is very excited to be opening at Derby Street in 2023. As a values-based business, community is at the core of everything we do. We are looking forward to engaging with the Derby Street customers and introducing them to a new perspective on performance apparel,” says Catherine Pike, Vice President of Retail at Vuori.

“We’re ecstatic to welcome Vuori to Derby Street this summer! As a brand that is fueled by community and connection, and identifies new locations where those same values are shared, we are honored they have chosen us for their next new shop. We’re confident that Vuori will resonate with our loyal community while offering shoppers an inviting space for finding an incredible mix of versatile and high-quality performance apparel,” says Caroline Hessberg, General Manager of Derby Street Shops.  

Vuori at Derby Street Shops will be located next to Apple (98 Derby Street, Hingham, MA 02043). For more information on Vuori, visit; for updates on the opening, visit and follow @derbystshops.

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