The Beloved Donut Shop Makes Its South Shore Debut, With Grand-Opening Fun to Follow September 11–13
September 3, 2026 Submitted By Derby Street Shops
Union Square Donuts, the beloved Somerville-based donut shop, will open its much-anticipated first South Shore location today, September 2, at Derby Street Shops. Drawing guests from Boston to Cape Cod, Derby Street is a leading South Shore lifestyle destination, bringing together the best of shopping, dining, fitness and outdoor experiences. Union Square Donuts is a sweet addition to the mix, giving guests another reason to make a day of their visit.
Founded in 2012, Union Square Donuts has built a devoted following across Greater Boston for its creative flavors and from-scratch approach. Every donut is made fresh daily, with glazes, jams, and toppings prepared in-house using high-quality ingredients.
The Derby Street location offers Union Square Donuts’ signature mix of nostalgic favorites and bold creations, including Brown Butter Hazelnut, Honey Glazed, Sea Salt Whiskey Caramel and Boston Cream, along with vegan options and its recently launched Peanut Butter and Jelly Donut, just in time for the start of the new school year.
Opening day also marks the arrival of the Apple Cider Cake Donut, and new fall menu featuring Apple Crisp a la Mode, Back to School Sprinkles, Vegan Chai Apple Cider, Pumpkin Spice Latte Donut and more
The shop’s extensive beverage program includes drip coffee, cold brew, espresso drinks, lattes, matcha and a rotating lineup of seasonal specialty drinks. This fall, guests can try the Fluffernutter Latte, Pumpkin Spice Matchaand housemade Hot Mulled Apple Cider. Derby Street will also introduce Union Square Donuts’ new “Dirty Soda” category with three all new drinks: Coco-Lime, Raspberry Lime Rickey and Call the Doctor.
Guests can also place advance orders for catering and custom donuts for parties, office gatherings and other events.
To celebrate its South Shore arrival, Union Square Donuts will host grand-opening festivities from Friday, September 11 through Sunday, September 13. Every in-shop purchase during the celebration will come with a special Union Square Donuts scratch ticket, and every ticket is a winner. Prizes will include free donuts, cinnamon rolls, drinks and donut holes, along with Union Square Donuts tote bags, beanies and T-shirts.
“We’re incredibly excited to officially become part of the South Shore community and to open our doors at Derby Street Shops,” said Noah Danoff, co-founder of Union Square Donuts. “We can’t wait to meet our new neighbors and start making donut and coffee memories together. The timing couldn’t be sweeter with apple cider donut and pumpkin spice latte season kicking off, it feels like the perfect time to welcome everyone into our new Hingham shop.”
Union Square Donuts at Derby Street Shops is located at 94 Derby Street, next to Crate & Barrel, Hingham, MA. Hours of operation will be Monday through Saturday 7:00 a.m. to 8:00 p.m. and Sunday from 7:00 a.m. to 6:00 p.m.
For more information on Union Square Donuts, visit unionsquaredonuts.com and follow @unionsquaredonuts. For updates on the opening, visit derbystshops.com and follow @derbystshops and download the Derby Street Insider App.